Google Getting Close To Adding Page Load Time To Its Ranking Factors
In a recent interview Matt Cutts said that page load times may soon be a factor that Google take into account when calculating rankings."Historically, we haven't had to use it in our search rankings, but a lot of people within Google think that the web should be fast," says Cutts. "It should be a good experience, and so it's sort of fair to say that if you're a fast site, maybe you should get a little bit of a bonus. If you really have an awfully slow site, then maybe users don't want that as much."
Although Cutts has not come out and explicitly said that load times will be part of the algorithm, the comments made above, coupled with a strong emphasis in 2009 in other interviews on page load times by Googlers, means that an incorporation of load speed into the algorithm does seem likely. Page load times are already a factor in the Google Adwords Quality Score calculation.
Having said that, optimising page load times should be part of every webmaster's to-do list, since it benefits users anyway. Then if Google really does start using this as a ranking factor, you will have a head start on boosting your rankings.
Google provides a number of tools to webmaster's to help with improving speed on the web here. Google here provides resources to Google resources, as well as resources from other developers elsewhere that improve speed on the web.
Our advice is to optimise your page load times now, to be in good time for Google's predicted algorithm roll out in 2010.
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