Google Releases Site Performance Data on Webmaster Tools
Google recently announced an addition to their Webmaster Tools tools set - Site Performance. In keeping with the much touted addition of load time to Google's algorithm next year, Google has added this Labs (beta) feature to its Webmaster Tools interface.Google sees the speed of navigating the internet to be a key feature in its usability; the Google Webmaster blog describes how "...Studies have repeatedly shown that speeding up your site leads to increased retention and activity, higher revenue and costs...", so there's benefits for the webmaster too!
To encourage these positive effects of a faster web, the Site Performance tool offers webmasters an insight into how quickly their site is being accessed. On Site Performance, you'll find how fast your pages load, how they've fared over time, how your site's load time compares to that of other sites, examples of specific pages and their actual page load times, and page speed suggestions that can help with page load time issues.
The load time data is derived from aggregated information sent by users of your site who have installed the Google Toolbar and opted-in to it’s enhanced features.
Site Performance is an interesting piece of data, and with speed becoming more and more important (in Google's eyes), it is likely to be an often referenced data source in the future.
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