Matt Cutts on Linkbuilding
Matt Cutts has recently posted a video on his blog and on YouTube about some of the best and worst ways to link build. The video can be seen here.I'll run through the techniques he outlines:
1. Cutts first advises against controversy as a link building method. He says slagging people off all the time makes you "the boy who creid wolf," and people will eventually ignore you. It also doesn't make you a very nice person to be around. Cutts recommends relying on humour instead, or bringing something original to the table.
2. The second link building tip Cutts gives is participating in the community. By this he does not mean spamming blogs and forums, but rather answering genuine questions that people have. When you do this is a useful way, people are more likely to trace you back to your site and see that you have lots more resources about whatever you dicussed, which can lead to links.
3. Original research is a great way to generate links. Cutts gives the example of Danny Sullivan, who did some research into email spam, then blogged on it, and got a good number of links from it.
4. Newsletters. Cutts says that sending out a newsletter every month will encourage people to visit and re-visit your site, encouraging visits, conversions and links.
5. Social media - go where your cutomers are - if your customers are spending hours on blogs, forums, Facebook and Twitter, then thats where you should hang out.
6. Getting invites to conferences. Participating in social media will make it more likely that you will be invited to speak and conferences. This is potential goldmine for links, since people will blog on your presentation.
7. Writing lists, in moderation, is a good tactic. Just don't go overboard.
8. Get a blog and make yourslef an authority in your niche. There's no excuse for not having a blog these days, according to Cutts. Use the blog to build up a good lot of articles. Blogs are like your extended business card.
9. Make a product that people find really useful, and release it to the community. For example, a Firefox or Chrome add-on., or a Wordpress plug-in.
10. Make sure you're site is crawlable, and that Google can find your individual blog posts, for example. Make it easy for people to link to you.
11. Lastly, make videos. They can be great link bait.
So, Matt Cutts' link building tips are mainly based around content, as always. But some useful pointers there.
0 Comments:
Post a Comment
Links to this post:
Create a Link