A recent Ipsos Mori poll has found that over 25m Europeans have changed their opinions of a company or product after reading a blog.
It was found that over 50% would be persuaded by a blog to purchase a product, while 34% chose not to purchase after reading negative comments in a blog. The survey found that blogs are the second most trusted source of information of newspapers (this was a European-wide survey where trust in newspapers is far higher than in the UK!).
Does your website have a blog? Are you regularly communicating with your customers and targets? If not,
contact SearchPath today.
Research by eCircle shows that over half of UK consumers will buy at least one present online this Christmas - up 21% on last year.
Also, it was found that although many people still do not purchase online, they still use the Internet for researching prior to off-line purchase. So even if a company is not selling online, their website is crucial to success in portraying brand image, presenting information etc.
If you need help with your Internet Marketing,
contact SearchPath.
If your website URL contains a "?", it is possible that your website uses dynamically generated pages. Generally search engines find these kind of sites and pages difficult to index.
However, Google seems to have recently changed its policy. Its official advice now says:
"[Google now indexes] URLs that contain that parameter. So if your site uses a dynamic structure that generates it, don't worry about rewriting it -- we'll accept it just fine as is.
Keep in mind, however, that dynamic URLs with a large number of parameters may be problematic for search engine crawlers in general, so rewriting dynamic URLs into user-friendly versions is always a good practice when that option is available to you.
If you can, keeping the number of URL parameters to one or two may make it more likely that search engines will crawl your dynamic urls."
So if you have dynamic URLs containing only 1 or 2 parameters, Google should now begin indexing your site. If you have more than 2 parameters, you may still have problems, and you will need to look at rewriting them. If that's the case,
contact SearchPath, and we will gladly help.
Firstly, I know that "pathee" is not a word, but I quite like it!
We would like to welcome Scott Willsher and Dan Hurst who have recently joined the SearchPath team. Both join us as "Internet Marketing Executives" and will be responsible for improving our clients SEO, PPC, etc. campaigns even more.
Welcome on board guys!
