Tuesday, January 30, 2007
So you've just launched a new product or won a big contract, you write a press release, add it to your website and send to the trade press. Are you really maximising your potential audience? Who is actually receiving and reading your press release?
Did you know you can syndicate your press releases on the Internet? As ever with the web, you can easily reach a global audience and syndicating press releases is no different.
We use a carefully researched group of online PR services to syndicate our clients' (and our own) press releases to search engines, newswires and websites. And what's more, you're not only reaching the physical viewer, but it's also great for search engine optimisation.
If you would like to know more,
contact SearchPath today.
Wednesday, January 24, 2007
Quick one ...
If your site has lots of pages and has not been around for a long time, chances are, you will have quite a few pages in Google's Supplemental Results Index.
Basically, Google has a problem, it has to index every page it can on the web, but also essentially it is a database. What happens when you overload a database ... it breaks. Google has taken a logical view on its data problem and a while ago came up with the idea of a
second index.
The Supplemental Results Index is a place where Google indexes all the pages, it feels, are a "nice to have". So, if your site is not the most important site on the web or it is new (and it has lots of pages) you may find most of your site in this index.
Basically, the Supplemental Results is not meant to be some sort or place for dead pages, but, to be show for any given search term you have to hope that there aren't many pages in the main index that are relevant (because they get shown first). A long shot ...
All in all, if you find yourself in this position you need some
ethical search engine optimisation. Call us now - we can help you.
Tuesday, January 23, 2007
Quick tip ...
If you are looking to beat your competition in the race to the top positions on Google, you could always do worse than see why they are doing so well.
Now, there are lots (and lots) of factors that make up the reasons for the search position for any given keyword or phrase. But, the most (and best) part of this is the incoming links a website has.
So, why not have a look at what links your competition has? Simply, type into to the Yahoo search engine "linkdomain:www.the_web_site_in_question.co.whatever" and have a look at what links they have.
This will give you all the information you need in order to establish what their link strategy is and how it has evolved.
Now ... the key is to incorporate the best from what they have and improve upon it ... the top positions can be yours too!
Sunday, January 14, 2007
Why should search engine optimisation be ethical? Is search really so important to us that it should be beyond the odd piece of manipulation?
Let's look at it this way. Do we value the things that make our lives easier? Well, sometimes. Do we rely on the people who maintain and produce those things? Yes, absolutely.
We may not always think about what a difference having, say, a dishwasher makes to our lives, but we are really glad that, Bosch, Zanussi, and their like, make them. Also, we are pretty glad that they make them well.
Paint a scenario where the dishwasher manufacturers were pretty rubbish. The concept was good i.e. a time saving device that washed dirty plates, etc., but the actual products, leaked, didn't get the dishes clean, etc. What would we do? We would, in the end not use dishwashers anymore.
Now, Bosch and alike would never let this happen. So why would Google let this happen to their search engine? A search engine's only product is its results. If they become worthless, we would not use them.
So, back to the question, why should search engine optimisation be ethical? Well two reasons really.
Firstly, wouldn't it be terrible without being able to use a search engine that saved you time and gave you information? Think about it. No Google. What would we do?
Secondly, if you are going to make a career out of becoming a search engine marketer or own an Internet marketing company, why would you want to destroy the very industry you are in?Think about it; you would have to be stupid.
Honestly, you can call us, at SearchPath, many things (and many people do), but we are not, stupid.
