Google is shortly to launch its Pay Per Acquisition network in the UK. This moves follows 3 months of testing in the US.
Google's PPA model enables companies to advertise on affiliate sites, and to pay only when a visitor to their website converts in some way - in buying something, newsletter sign-up, submitting enquiry form etc.
This PPA method has a number of advantages for the advertiser - it reduces click fraud and primarily it helps to reduce low quality leads and visitors, which would be paid for under the CPC model.
For more information about Affiliate Advertising and Google PPA network, give us a call.
What is Google Analytics ? 
Google Analytics is a FREE, easy to use and extremely powerful web analytics tool.
Would you like to know how your website visitors find your site? Do you want to know which campaign is generating the best ROI? Would you like to know how visitors interact with your website, which pages they view, from which page they leave?
Well, with
Google Analytics you can see this all of this information, and more. By using the analytics data, we are able to advise clients on changes to their web pages that will improve their website's ROI.
What Is Our 'FREE Setup' Offer?To start using
Google Analytics you need to add some code to each page of your website. For June, we are setting up
Google Analytics FREE of charge. We will setup your account, add the code to your website, help you to understand the reports available and then you're all ready to start understanding how you can start improving your website's effectiveness.
To find out more about using
Google Analytics on your website, call us on 01285 643 496, or email us at
found@searchpath.co.uk.
Boost your ROI with SearchPath & Google Analytics!
