t: +44 (0)1285 643 496

e: found@searchpath.co.uk

SearchPath RSS Link Feed It!

SearchPath Blog

SearchPath Internet Marketing Blog - Thoughts, ideas, humour, information and more ...

Monday, January 28, 2008

Google's Webmaster Tools Rolls Out Content Analysis

Google's Webmaster Tools now has more tools to help website owners to find SEO problems on their pages.

The new Content Analysis feature will list any problems Google finds when incdexing a site's pages. Google will specify the problem and link to the age so you can correct the errors.

Content Analysis focuses heavily on title tags, addressing missing, duplicate and non-informative title tags.

It also has a long title tag and short title tag notification. A title that's too long gets chopped off the search result listings, which looks bad and reduces the number of people who're likely to click on your listing. A title tag that's too short doesn't give Google enough to work with, forcing them to grab your title from somewhere else, like your DMOZ listing. In our experience, the ideal title tag is at least 20 characters and not more than 65.

Content Analysis will also alert you if your meta descriptions are too long or short.

Finally there is a non-indexable content alert, if Google can't find anything on a page to index eg if the page is wholly flash, if spiders can't access a page r if the page is blank.

For more information, please call SearchPath on 01285 643 496.

Share It!

Click here to return to blog home

Google and Sub Domains

Until recently, Google has been treating subdomains of sites as virtually independent websites (ebay has been a master at dominating rankings with subdomains). In the past, Google's policy was to show a maximum of only two results from each subdomain of a domain name. By using multiple subdomains, it was possible to control a vast majority of the first page of search results.

Google has now lessened the ability for subdomains to rank separately for keywords and take up more positions in the SERPS for any one company. However, they have not and will not do this for brand related searches. If someone searches for your company name or brand, they're still likely to see your various subdomains.

This is all good for those looking to get good search positions - fewer positions will not be taken up by multiple listings from the same site.

From a branding persepctive, you should still be using subdomains for brand protection and marketing. If you need advice on this, call SearchPath on 01285 643496.

Share It!

Click here to return to blog home
Monday, January 21, 2008

Memorable Advertising Design

We're always interested in innovative and creative ideas and design. Recently we came across some fantastic memorable and fun advertising...take a look for yourself on our viral advertising page.

Share It!

Click here to return to blog home
Bookmark It!