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Thursday, November 13, 2008

Do .gov links help search rankings

It's often been thought that links from .gov sites, or .ac.uk (academic) sites have more power than a link from a normal domain. Well according to recent comments from Matt Cutts & John Mueller, this is not the case:

"This is a common misconception - you don't get any PageRank boost from having an .edu link or .gov link automatically. If you get an .edu link and no one is linking to that .edu page, you're not going to get any PageRank at all because that .edu page doesn't have any PageRank. [...] We generally treat all links the same - be it from .gov or .edu or .info sites."

So there you have it! The key to linking, as ever, is to look for other good quality, relevant sites to cultivate links from, whether they .gov sites or just plain old .co.uk's.

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