Campaign Objectives
To improve search engine visibility, improve client and visitor communication and to generate a higher level of good quality enquiries through the Steppes Travel website.
What We Did
- Site optimised to improve natural search positions
- Commercial review of website to improve conversions
- Google Paid Advertising campaign targeting high quality prospects
- 'On Location' email campaign to communicate knowledge and experience of Steppes Travel staff
- Ongoing analysis to ensure targeted, effective campaigns with positive ROI
The Results
- 360% increase in website enquiries
- 450% increase in first page search listings
- 250% rise in website visitors
- 50% of traffic generated from natural listings
- 50% click through rate for On Location email campaign, generating new bookings
"SearchPath has been fundamental in us growing our customer enquiries this year. Thank you for all your work."
Justin Wateridge, MD, Steppes Travel
Want to increase sales and reduce acquisition costs?
Contact Rob Andrews on 01285 643 496 or found@searchpath.co.uk
