Pay Per Click Advertising
Is your current Pay Per Click Campaign taking you down the right path?
Call SearchPath and give your advertising some proper direction.
The most effective form of Internet advertising, Pay Per Click (PPC), is flexible, measurable and highly effective. Providing the campaign is setup and managed correctly, PPC Advertising can provide an excellent return on investment, enabling you to reach potential customers at the right time, right place and right cost.
Why do companies use SearchPath?
Many clients come to us because their existing campaigns are not producing the results they expected or want. Often we find their adverts languishing off the first page of search results where no-one is looking, searchers are directed to poorly designed or irrelevant landing pages, the keywords used are too generic or the ad copy is ineffective.
Google has also recognised SearchPath as tested and proven experts in PPC by awarding us with Google Qualified Company Status.
What does Google Qualified Company Status mean?
To be accredited by Google, a company has to meet certain specified standards related to number and size of campaigns managed, and multiple individuals must have passed the Google Advertising Professionals Exam.
Most importantly, for you and our clients, it demonstrates SearchPath's knowledge and experience in creating and managing large-scale PPC campaigns that deliver great ROI for our clients.
"Working with SearchPath we have seen significant growth in both visits and sales from our web business. They have become a crucial partner in the development of our business."
Peter Mulcock, Classic Lawns
What will SearchPath do differently?
Our highly experienced, and Google accredited professionals, will optimise your campaign to ensure we maximise your return on investment and deliver the most highly targeted visitors possible to your site.
We will take time to understand your business and your goals, enabling us to deliver exactly the type of traffic, customers and returns that your business needs.
SearchPath's PPC Solutions provide:
Extensive research
We will identify those keywords that will deliver the best, and most targeted traffic for your business.
Campaign setup
It is crucial to setup a campaign correctly from the very start, enabling your campaign to build a good history, thereby reducing longer term click charges. Setup includes grouping of terms in separate Adgroups, setting appropriate phrase matches, writing creative ad copy and calls to action, assessment of landing pages, position preference and ad scheduling.
Active management
On going, we will split test ad copy to optimise effectiveness, provide active bid management and on-going research to maximise the effectiveness of your campaign.
ROI Tracking
Crucial to any campaign is its return. We will setup tracking and conversion to accurately calculate your campaign's ROI - a campaign cannot be effectively managed without it!
The way we structure our campaigns means that we have a proven track record in improving the effectiveness of clients' existing campaigns and generating more targeted leads at a lower cost.
How do I find out more?
For further information, please contact SearchPath on 01285 643 496. In the meantime, please download out Top 12 Tips for setting up and managing effective PPC campaigns.
We could be delivering potential customers to your site within 24 hours!
Boost your brand and business with SearchPath PPC - contact SearchPath on +44 (0)1285 643496.
