Search Engine Optimisation (SEO)
With over a billion web searches per day, how will you site be found? Our search engine optimisation (SEO) solutions will help your site be found for the terms most relevant to your business. Your next customer is looking for you now!
Over 80% of all website traffic generated by search engines Over 60% of all online purchases start with a search engine query
Search engine optimisation is crucial to your Internet marketing strategy and your businesses growth.
Without search engine exposure you're losing business!
We use an ethical and holistic approach to search engine marketing to give your brand the exposure it deserves. We will analyse your business, your market, customers and competitors and develop a strategy to fit with
your goals.
The result? More traffic to your site, better targeted visitors, more enquiries, long lasting visibility, broad exposure, measurable results and great return on investment.
"SearchPath has been fundamental in us growing our customer enquiries this year. Thank you for all your work."
Justin Wateridge, MD, Steppes Travel
SEO Solution Elements Include
- Assessing your business and customer acquisition goals
- Define the strategy for the SEO project and map out the tactical elements
- Analysing your current search engine exposure
- Performing a 150+ point SEO on site health check
- Doing detailed keyword research
- Advising on additions to your site for both commercial and SEO purposes
- Checking your current incoming link profile
- Designing a plan to attain the incoming link profile required
- Provide monthly reports that track your search engine exposure and visitors
- Constant reviews and analysis
- Regular dialogue with our clients to discuss methods, results and ideas
SEO Assessment Elements
SEO website environment 150+ point due diligence check
It is essential that search engines can access any given website in the most effective and efficient manner. Aligned to this, there are many areas within a web environment that can be fine tuned to allow search engines the best chance to rank a site's pages well.
The work carried out during this initial assessment will form the basis for underpinning many of the tactical elements within the SEO project. The 150+ point due diligence check has been devised over many years and is constantly being updated due to the ever changing nature of search engines algorithms.
This part of the project will encompass every element within the web environment that can directly affect search engines' rankings and exposure.
Assessment of current search engine exposure
We will perform a detailed assessment of the current exposure for your website on the search engine landscape. This will encompass current search engine rankings and also analysis of the data relating to the visitors that the organic search listings currently generate.
This work is done to highlight any natural trends that are occurring and to discover the effectiveness of any previous SEO work.
The assessment will form part of the basis for the on-going tactical work and will look to enhance desirable areas of strength and mitigate any shortfall in exposure for other focus areas.
Analysis of the competitive landscape for search engines with regards to direct competitors and genre
We will perform a full assessment of the competitive landscape and use this data to refine the SEO goals and objectives.
This work will enable us to advise on the timescales involved within the chosen SEO targets and spot any desired areas that are less competitive.
Analysis of current incoming link profile
The incoming link profile of any web environment is the single most fundamental part of an SEO project. This profile and the history associated with it has become a crucial element in the way that a search engine views a web presence or site.
This analysis will form a major part of the on-going link building strategy with a view to creating a link profile that closely matches the needs of the project and to help fulfil the objectives.
Keyword research including client consultation, web landscape/UK search data assessment
A major area for a successful search engine optimisation campaign is targeted and detailed keyword research.
The initial stage for this work will be a request to provide details of its stated focus areas for expanded search engines exposure. Once these are know we will research all possible additional genre related keywords and assess the variants of these.
The keywords and phrases assessed will then be graded against the competitive landscape and popularity to best determine the keywords and phrases to be concentrated upon.
And once we've achieved great rankings, our search position management will keep you there ... ahead of your competitors.
For a thorough analysis of your natural search engine rankings potential, call the SearchPath team on 01285 643 496.
Boost your brand and business with SearchPath SEO - contact SearchPath on +44 (0)1285 643 496.
