Internet Marketing For Travel Companies
The Internet has revolutionised the travel industry. Search engine marketing has to be an integrated part of any travel company's marketing strategy.
The Internet has revolutionised the way holidays are bought and sold, with the launch of online portals Lastminute.com, Opodo, Travelocity etc. Over 75% of people research their holidays online and 50% book tickets via the Internet.
With so much business being channeled through the Internet, travel companies have to have an integrated approach to their internet marketing.
We have worked on a numerous internet marketing campaigns for travel companies. For travel companies, we usually recommend an integrated approach using Search Engine Optimisation to improve natural search rankings, and Pay Per Click to give flexiblity to the campaign, enabling travel companies to respond to seasonality in their businesses or to world events.
Our Email Marketing for travel companies also see a good return on investment. Our email marketing campaigns focus on building a long term dialog with our clients' customer base. We do this through quarterly, 'informational' emails with new journey ideas, new destinations or people's own experiences, along with the more normal 'special offer' or 'late deal' emails.
If you're running a travel company and your internet marketing campaign is not generating the results you want, contact SearchPath - we can help.
Find Out More
Contact SearchPath today and ask for a free internet Marketing Report assessing how your business can benefit from internet marketing.
Fully realise your site's Internet Marketing potential - contact SearchPath on 01285 643 496.
