Web Analytics
Can you measure your website's performance? Which marketing campaigns generate the best return? SearchPath's Web Analytics will deliver the information you need to optimise your site and Internet marketing strategy.
Web analytics is the cornerstone of all Internet marketing campaigns enabling accurate measurement and informed decisions to be made. Without the knowledge of how visitors are finding and interacting with your site, you will not be able to maximise your site's conversion rate and your Return on Investment.
Whatever your conversion goals - online sales, gathering visitor data, encouraging phone contact - Web Analytics will give you the data and the actionable information necessary for you to fully optimise the effectiveness of your site.
What Information Will Web Analytics Provide?
Quite simply, SearchPath's Web Analytics service will provide you with all the information necessary to manage your website effectively. Our easy to read and informative reports include details analysis of visitor behaviour and reporting of your KPIs, together with recommendations to improve your visitor response.
Our service will show where visitors are coming from, which pages are generating sales for your company and, just as importantly, which pages are causing potential customers to leave.
What Will SearchPath Do differently?
SearchPath will take time to understand your business and your goals, enabling us to tailor our analysis to your business needs.
Our Web Analytics Solution typically includes:
Visitor source analysis
We will identify where your website's traffic is generated in order to gauge the effectiveness of different traffic generating campaigns.
Exit page analysis
Finding out where visitors are leaving your website is vital to understanding which pages are costing your company money in lost potential revenue.
Continuous page testing
This is the most extensive service we offer, using our own experience, research network and your input we will split test landing pages to find the most effective layout for conversions.
Conversion target setting and tracking
Setting realistic conversion goals for your website is important to ensure the process of continuous improvement. Tracking the progress is also necessary to measure the effect of website changes.
"SearchPath has been fundamental in us growing our customer enquiries this year. Thank you for all your hard work and ideas."
Find Out More
Contact SearchPath today and ask for a free internet Marketing Report assessing how your business can benefit from internet marketing.
Fully realise your site's Internet Marketing potential - contact SearchPath on 01285 643 496.
