Web Analytics Features

Google Analytics is an intuitive, easy to use web analytics tool. Its graphical interface enables users to quickly and clearly access the information they need to maximise the effectiveness of their website.

	User interface
	Extremely user-friendly interface Data rather than menu driven navigation Fully customisable interface

Site Overlay
Naturally browse your website View click and goal data for each link Instantly understand the data

	Geo-Targeting
	View 4 geographic levels Evaluate which visitors have the most value Ensure that marketing efforts are getting results

Scheduled Reports
Schedule regular reports to be sent to you Choose from a huge variety of data

	Visitor Segmentation
	Define your own segmentations Compare PPC and organic visitors Identify specific browser issues

Funnel Visualisation
Visualise your checkout or registration process Identify from which stages visitors leave See which page(s) cause diversions from possible conversions

	eCommerce Reporting
	Track online sales & where they came from Accurately gauge how many visitors: View a specific page Download a PDF Fill out an online form

Trend Reporting
Perform data comparisons Allow for seasonality and other factors Predict future developments