Search engine marketing
We get your business in front of the right people, in the right places, with intelligent organic, paid and social media marketing strategies.
Making sure your website appears on the first page of Google depends on outsmarting your competitors when it comes to search.
The first step is to create an incisive strategy. We think smart to understand more about your business, your customers and your objectives.
Whether we use a single discipline such as Organic Search (SEO) or Paid Search (PPC), or a combination, which could include social media or online promotion, we aim to deliver the results you’re looking for.
Joined up thinking
Great rankings and visitor growth are meaningless unless those visitors convert to business. This is where our measurement and analysis make a difference.
Search Engine Optimisation (SEO)
We use an ethical and holistic approach to SEO to give your brand the exposure it deserves. With a comprehensive strategy that includes keyword research, on-page analysis and management and link building, we can help your site be found for the phrases most relevant to your business.
Pay Per Click advertising (PPC)
Successful PPC campaigns offer amazing returns. You can reach potential customers at the exact time they’re searching for your products or services, locally, nationally or globally. Every campaign needs careful management. It takes time, and a whole lot of knowledge to get it right. Our Google accredited professionals will set up and optimise your PPC campaign to maximise your ROI and deliver the most highly targeted visitors to your site.
Facebook, Twitter, LinkedIn, blogs and other social media offer further platforms to grow and nurture a loyal customer base. However they’re also a powerful platform for the disgruntled to air their opinions.
Social media requires a mix of proactive and reactive strategies. You need to engage your customers and clients with compelling messages while monitoring and reacting thoughtfully to negative comments.
Our social media strategies produce results that are in line with your overall business objectives.
"There has been a dramatic increase in enquiries since SearchPath implemented the Internet marketing campaign. Being on the first page of a search engine is hugely important to our business - thank you."